Finding what’s next.
Helping it grow.
Audience, timing, and context. Spacing brings these signals together to help make sense of where and when to engage.
Explore Spacing ↗I’m Steve Reed. I’ve spent my career finding what’s next in media, then helping it grow.
I started in music at Island Def Jam and cofounded the independent label Limekiln Records. From there, I moved into digital media, gaming, creators, and esports, building revenue teams and partnerships at CBS Interactive, Machinima, IGN, and Team Liquid.
Today, I’m building Spacing and serve as fractional Chief Growth Officer at IRL/URL. Alongside operating, I invest early and work with founders on partnerships, introductions, and business strategy.
Founder. Building an attention-intelligence platform focused on content, audiences, and timing.
Fractional Chief Growth Officer. Working with a creative agency helping creators become brands.
Global Head of Sales and Partnerships. Led commercial strategy and built the global sales and partnerships organization.
SVP, Head of Sales and Integrated Marketing. Led sales, marketing, and branded content.
Head of Sales and Integrated Marketing. Developed revenue across creators, video, and esports.
Cofounder. Advised on emerging platforms, partnerships, and new business models.
Vice President of Sales. Led national sales across entertainment, gaming, and lifestyle.
Creator-led sports media. Advisory work spanning brand partnerships, introductions, revenue, and business strategy.
Music licensing for creators, brands, and businesses. Introductions and support as the business grew.
Short-form, creator-led programming. Brand partnerships and business support.
Connecting social and digital media with commerce.
Consulting on go-to-market strategy, sponsorships, and partnerships for media, gaming, and creator-led businesses.
Hands-on support with revenue priorities, sales organizations, and the work of bringing a growth plan to life.
Conversations with founders and boards about audiences, business models, and where media and culture are heading.
For consulting, board and advisory opportunities, or a conversation about what’s next.
sjreed212@gmail.com ↗